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Get into the Olympic spirit with USA fashion and gear

Get into the Olympic spirit with USA fashion and gear If you got gold, silver and bronze on the brain, you likely gearing up for the Sochi Winter Olympics. And, with preliminary games Thursday and the opening ceremony on Friday, it also time to score actual gear for the international games as in snag some […]

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Fall Fashion Preview

Fall Fashion Preview Based on the recent New York Fashion Week shows, the message for fall is clear: simplicity, beauty, ease and comfort must partner with a glamorous and chic sophistication we have not seen for several seasons. When Betsey Johnson shows white gloves with suits and dresses and Marc Jacobs shows refined little black […]

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Tips on Naming a Fashion Line

Tips on Naming a Fashion Line Focusing on a brand name is important, as a successful name for a fashion line will eventually transcend any collection, perhaps even you or the company, itself. To figure out the right name, you must first figure out your brand positioning and the attitude which you want to communicate. […]

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