With the release of the sixth movie in the Fast and the Furious series – current box office champ of the first half of 2013 – and the game Need for Speed Turbocharger Rivals scheduled for November in theaters, the modified car show that is attracting more and more followers. Search Reed Exhibitions Alcantara Machado, promoter of the International Motor Show of So Paulo, with the audience of the event identified great interest of visitors in the customization of vehicles. To meet this desire, the organization brings for the first time, the AutoEsporte ExpoShow. Classic cars, tuned, muscle cars / hot rods, dragster and automotive accessories will be the main characters of this event which will take place between 21 and 24 November, at the Anhembi Exhibition Pavilion, in So Paulo.
According to Rodrigo Rumi, director of automotive portfolio of Reed Exhibitions Alcantara Machado, the idea of ??creating the AutoEsporte ExpoShow happened last Motor Show in 2012, when the survey of the public showed a high number of consumers looking for accessories and equipment. “The birth of this new fair is a response to the desire of the public. Almost 40% of the 750,000 auto show visitors sought to find accessories and automotive equipment. As important as having a car is to leave the car with your way, “his guy.” That’s what AutoEporte Expo Show will show: the many versions that a car can have, Coilovers “says Rumi. The event has the Globo network as a partner.
The event takes place in the same week of the Brazil GP Formula 1, making Sao Paulo the capital Latin American auto racing. During the event, more than 50,000 visitors are expected to check out the 100 national and international brands that will occupy an area of ??30,000m2. The old cars will also be present. The Brazilian Federation of Older Vehicles (FBVA) will take 50 classic cars that will be displayed to the public. These vehicles will be selected in the main regional meetings in the country.
Currently, more than 3000 companies are operating in this sector, moving about 6 billion reais and generating 400,000 direct and indirect job positions. According to free market enterprise, car accessories exceeded smartphones in sales in the first half of 2012.
The event is a partnership between Reed Exhibitions Alcantara Machado with the communication network Globo. A space dedicated to passionate industry professionals and consumers for automobiles, seeking the latest accessories market to modify, update and customize their vehicles. The AutoEsporte ExpoShow presents a fascinating universe that includes the exhibition of classic, tuned cars, Air Suspension Hot Rods, Muscle Cars and Dragsters. With 30,000 square meters, the event expected to bring together 100 exhibitors and an audience of 50,000 visitors.